Ask the marketing team — they’ll tell you I’m one of them. Nothing special. The special part? Ask the engineers — they’ll say the same. Both are right.
So who does the work of both — a Growth Manager and a Growth Engineer? Hi, I’m Jack. Jack of all trades.
Senior Growth Manager at AbhiBus — driving growth across performance, retention, and CRM. And anything I have to do twice, I automate: Python, n8n, APIs, AI agents. ChatGPT calls me an AI Specialist — unofficially 😛
Bolisetti Dheeraj — Senior Growth Manager & Growth Engineer. The growth guy to hire for performance marketing, CRM, retention, and marketing automation.
0%+
WhatsApp campaign cost reduction
0M+
WhatsApp messages sent in a single day
0
Ad groups in one API-built campaign
0/sec
AI marketing creatives generated
Operating System
One Guy,
Many Hats
Most teams split these six jobs across six people. I’d rather wear all the hats — because growth moves fastest when the marketer, the engineer, and the analyst are the same person.
Performance Marketing
Meta & Google Ads run at API scale — 2,000-ad-group campaigns built in code, automated bid changers, interactive ad formats, and competitor-signal targeting.
Retention & CRM
WhatsApp, push, RCS, SMS, and email programs over 7.5M+ user cohorts — coupon-depth experiments, festive blasts, and cost hacks that cut spend by lakhs.
Automation & Workflows
Introduced n8n to the company, then outgrew it — self-managed deployments on GitLab + Jenkins. Coupon lifecycles, campaign triggers, and daily ops run themselves.
Data & Analytics
ClickHouse pipelines, self-refreshing reporting APIs, CleverTap-to-MySQL funnels, Slack alerts, and Tableau dashboards — numbers that update themselves.
AI & Agents
20+ custom agent skills that let AI operate my entire stack — ads accounts, CRM, data warehouse, deployments, Jira, Slack — plus an MCP server that books real bus tickets.
Creative Technology
Interactive bus-booking game ads, route-personalized image generation, AI video campaigns, and dynamic WhatsApp audio — formats nobody else is running.
Chronicle
The Growth Journey
Feb 2021
Graduate Engineering Trainee
L&T
Feb 2022
Graduate Trainee - Marketing
Rapido
Jun 2022
Associate Manager Growth
Rapido
Apr 2023
Associate Manager Growth 2
Rapido
Jul 2023
Growth Manager (Bus Vertical)
ixigo · AbhiBus
Apr 2026
Senior Growth Manager (Bus Vertical)
ixigo · AbhiBus
Apr 2026 — Present
PromotedCurrentSenior Growth Manager (Bus Vertical)
ixigo · AbhiBus · 5 Months
Promoted to Senior. Own performance, retention, and marketing automation for the bus vertical — now running growth ops through automation and AI agents.
Jul 2023 — Mar 2026
Growth Manager (Bus Vertical)
ixigo · AbhiBus · 2y 9m
Introduced n8n to the company, built the WhatsApp growth stack, and scaled Google/Meta Ads to API-level automation.
Apr 2023 — Jul 2023
PromotedAssociate Manager Growth 2
Rapido · 3 Months
Second Promotion: Focused on retention strategies and advanced campaign automation.
Jun 2022 — Mar 2023
PromotedAssociate Manager Growth
Rapido · 10 Months
First Promotion: Managed hyper-local growth campaigns and optimized marketing spend efficiency.
Feb 2022 — May 2022
Graduate Trainee - Marketing
Rapido · 4 Months
Started as a Graduate Trainee in Marketing, learning the fundamentals of growth and marketplace operations.
Feb 2021 — Aug 2021
Graduate Engineering Trainee
L&T · 6 Months
Engineering execution at one of India's largest infrastructure projects.
Portfolio
Things I’ve Built
Real systems running in production — automation engines, AI integrations, and growth infrastructure that move business metrics every day.
IPL SUPER40/60 Live-Match Engine
A fully automated campaign machine for IPL: scraped live Cricbuzz scores (saving ₹5L+ in API costs), auto-executed every match roster, live trigger, and offer across two seasons with zero failures — including IND vs PAK — plus a server-driven UI banner shipped in the AbhiBus app.
Explore Case StudyThe 85% WhatsApp Cost Hack
Re-engineered WhatsApp campaign delivery using utility-based routing — the same reach to 7.5M users at a fraction of the cost, cutting campaign spend by ~85%. Peak execution: 7.7M+ messages in a single day during Sankranti, driving incremental bookings.
Explore Case StudyBooking Dropoff Recovery Experiment
An A/B/C/D coupon-depth experiment on Android first-time bookers who dropped at booking details — CleverTap cohort, mobile-level dedupe, Gupshup WhatsApp dispatch on an n8n cron. The 20% coupon variant won with a +2pp conversion lift over control, at under ₹200 per incremental booking.
Explore Case StudyAbhiBus MCP Booking Server
Built an MCP (Model Context Protocol) server that lets AI agents like Claude search cities, find buses, view live seat layouts, apply discounts, and create real bookings with payment links — bringing conversational AI booking to the bus category.
Explore Case StudyThe AI-Operated Growth Stack
Built 20+ custom AI agent skills that teach Claude and Codex to operate the entire growth stack — Google Ads, Meta Ads, CleverTap, WhatsApp (Gupshup), ClickHouse data, n8n workflows, deployments, Jira, Slack, and Gmail. The result: growth ops that run on natural language.
Explore Case StudyCompany-Wide Automation Platform
Introduced n8n to the company (a first), automated coupon lifecycles, WhatsApp triggers, and daily growth ops — then outgrew it: migrated to a self-managed server with GitLab + Jenkins deployments so marketing ships automation without engineering dependency.
Explore Case StudyAI Creative Factory
An AI production line for marketing assets: a hosted GPT-image dashboard generating creatives at ~200 images/sec, the 'Takumi' generator producing route/price/destination-specific images, AI video campaigns on Meta, and dynamic WhatsApp audio messages via ElevenLabs.
Explore Case StudyGoogle Ads at API Scale
Ran Google Ads like a codebase — an API-built campaign with 2,000 ad groups, an automated bid changer that scales bids on weekends and cools them on weekdays, an interactive bus-booking game ad driving ~25K installs at a ~₹50 CPI, and 10 structured bid experiments.
Explore Case StudyRetention Metrics & Reporting API
A self-serve reporting layer: a Retention Metrics API that auto-refreshes Google Sheets from ClickHouse (async jobs, polling, API-key access), plus automated daily funnel reporting flowing from CleverTap into MySQL and Slack — no manual SQL, no stale numbers.
Explore Case Study14x Efficiency Automation Engine
Engineered a custom Google Apps Script solution that interfaced with CleverTap APIs to automate complex campaign deployments — one person now manages what previously required a 14-member team, across 100+ cities from a single sheet.
Explore Case StudyInsights
The Reviewer’s Desk
“I don’t just grow businesses; I dissect them. Here is my take on market leaders, challengers, and the technical edge that defines them.”
Technical Arsenal
Education
National Institute of Technology Silchar
Bachelor of Technology - BTech, Electrical and Electronics Engineering · 2017 - 2021
9x Corporate Awards in 5 Years
ixi-Go Getter Award
AbhiBus · Jun 2026
Won the annual ixi-Go Getter for the second year in a row — the only one to receive it in 2026.
ixi-Go Getter Award
AbhiBus · Jun 2025
Outstanding contribution to growth and performance during the 18th anniversary celebration.
Abhiicon of the month May - 2025
AbhiBus · May 2025
Abhiicon of the month February - 2025
AbhiBus · Feb 2025
Abhiicon of the month August - 2024
AbhiBus · Aug 2024
Achieved an incremental increase of 30,000 bus bookings through growth experiments.
Abhiicon of the Month October - 2023
AbhiBus · Oct 2023
Rapido Superspido Award
Rapido · Apr 2023
Recognized for outstanding performance and contribution in the 'Great Job' category.
Rapido Yellow Carpet Award
Rapido · Jan 2023
Awarded in the category 'The Iron Pillar' for consistent excellence.
RAPIDO SPOT AWARD
Rapido · Apr 2022
Reduced execution errors by 50% through the initiation of an offer validation grid.
Contact
Let’s Build a
Growth Engine.
Open to conversations about growth engineering, marketing automation, and agentic systems. The fastest way to reach me: